Broken Planet (“we,” “us,” or “our”), owned and operated by VELOCITY PRIME LTD (registered at 114A 31 Lever St, London EC1V 3TR, UK), is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and share your personal data when you visit our website or use our services.
By accessing or using our website — https://brokenplanet.uk.com — and its sub domains or applications (collectively, the “Service”), you confirm that you understand and accept the practices described in this policy and our Terms of Service.
1. DEFINITIONS AND KEY TERMS
- Cookie: A small data file stored in your browser that helps remember your preferences and collect site analytics.
- Company: Refers to Broken Planet, a brand owned by VELOCITY PRIME LTD, responsible for managing your data under this Privacy Policy.
- Country: The United Kingdom, where Broken Planet operates.
- Customer: Any person or organization registering with Broken Planet to use our services.
- Device: Any internet-connected hardware (e.g., mobile, desktop, tablet) used to access our services.
- IP Address: A unique identifier for a device on the internet, often used for security and analytics.
- Personnel: Employees or contractors working on behalf of Broken Planet.
- Personal Data: Information that identifies, or could identify, an individual.
- Service: All products and services provided by Broken Planet, as outlined on our website.
- Third-Party Service: External services (e.g. payment processors, analytics providers) that assist in delivering our offerings.
- Website: Our online platform, located at https://brokenplanet.uk.com.
- You: Any individual or entity using Broken Planet’s services.
2. INFORMATION WE COLLECT
We collect personal data when you:
- Register for an account or newsletter
- Place an order (e.g., for T-shirts, hoodies, sweatshirts, etc.)
- Fill out surveys or forms
- Communicate with our support team
Collected data may include:
- Full name or username
- Email address
- Phone number
- Shipping and billing address
3. HOW WE USE YOUR INFORMATION
We may use your data to:
- Personalize your user experience
- Improve site functionality and content
- Provide customer service and support
- Process orders and transactions
- Conduct promotions, surveys, or contests
- Send updates and product announcements
4. INFORMATION FROM THIRD PARTIES
4.1 End Users
We may collect data from users interacting with our social media or website, including public content you’ve shared.
4.2 Customers
If you contact us directly or subscribe to our services, we may verify your identity or assess fraud risks using trusted third-party tools.
5. HOW WE SHARE YOUR DATA
Your information may be shared with:
- Third-party providers (e.g., payment processors, hosting services)
- Affiliates or business partners (especially in mergers or restructures)
- Law enforcement or regulatory bodies, when required by law
6. WHEN AND WHERE DATA IS COLLECTED
We collect data:
- Directly from users via forms or transactions
- Indirectly through cookies, IP tracking, and analytics
7. MARKETING & COMMUNICATION
If you submit your email, you consent to receive marketing messages. You may opt out anytime by clicking “unsubscribe” in our emails. We do not send spam and will only use your email as outlined here.
8. DATA RETENTION
We store your personal data only as long as needed to provide our services or meet legal requirements. When no longer needed, it is securely deleted or anonymised.
9. SECURITY
We use SSL encryption and other industry-standard safeguards to protect your data. However, no digital platform is 100% secure, and you acknowledge this inherent risk.
10. INTERNATIONAL TRANSFERS
Although we are based in the UK, we may transfer data to service providers located in other regions. Such transfers comply with applicable data protection laws.
11. YOUR RIGHTS
You may:
- Update or correct your data
- Opt out of communications
- Request deletion of your information
To make a request, email: contact@brokenplanet.uk.com
Note: We may retain some records for compliance or technical reasons.
12. EMPLOYEE DATA
If you're employed by Broken Planet, your information is collected solely for HR, payroll, or legal purposes. You may request access or corrections in line with internal policies.
13. BUSINESS TRANSFERS
In the event of a sale, merger, or restructure, your personal data may be transferred to the new owner, who will be bound by this policy.
14. AFFILIATES
We may share your data with affiliated companies within VELOCITY PRIME LTD, subject to the same privacy obligations.
15. GOVERNING LAW
This Privacy Policy is governed by UK law. By using our services, you agree that any disputes will be handled by UK courts.
16. CONSENT
By using our website or purchasing our products, you agree to this Privacy Policy. If you disagree, please do not use our services.
17. EXTERNAL LINKS
Our website may include links to third-party sites. We are not responsible for their content or privacy practices. Please review their policies before engaging.
18. ONLINE ADVERTISING
We may show personalized ads and use cookies to track impressions and clicks. Disabling cookies may reduce the relevance or functionality of these ads.
19. COOKIE POLICY
Cookies help us remember your preferences and improve performance. Disabling cookies may limit some features (e.g., login retention, video playback).
20. CHILDREN’S PRIVACY
Our services are not intended for children under 13. We do not knowingly collect data from children. If you believe we have done so, please contact us immediately.
21. POLICY UPDATES
We may update this policy occasionally. Significant changes will be communicated via our website or email. Continued use of our site means you accept these updates.
22. THIRD-PARTY SERVICES
Broken Planet may integrate third-party features. We are not responsible for their content or compliance. Your use of those services is at your own risk.
Company Name: VELOCITY PRIME LTD
Company Number: 15515533
Address:
114a 31 Lever St
London EC1V 3TR
United Kingdom
Email: contact@brokenplanet.uk.com
Phone: +447893930697
Business Hours:
Monday – Friday
8:00 AM – 6:00 PM (Greenwich Mean Time, GMT / British Summer Time, BST)
Typical Response Time:
We aim to respond to all customer service inquiries within 12 hours on business days.